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About the Director of the Center

Gerard J. Tellis

Director of the Center for Global Innovation, is the Neely Chair in American at USC’s Marshall School of Business. Dr. Tellis is an expert in innovation, market entry, new product growth, global diffusion, advertising and pricing. He has published 4 books and over 100 papers ( ) on these topics. His publications have won 15 awards, including four of the most prestigious awards in the field of Marketing: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice) and the Vijay Mahajan award for lifetime contributions to marketing strategy. His book entitled Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder, McGraw Hill) was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in Marketing. Dr. Tellis is a Trustee of the Marketing Science Institute and a Senior Research Associate and Visiting Chair of Innovation, Marketing and Strategy at the Judge Business School, Cambridge University. He has also been a Visiting Fellow of Sidney Sussex College, Cambridge University, and a Distinguished Visitor, Erasmus University, Rotterdam. Previously he worked as a Sales Development Manager for Johnson & Johnson. Dr. Tellis is an Associate Editor of Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years.



Associate Director

Steven Mednick

Steven Mednick is an expert in entrepreneurial start-ups, complex sales and the angel funding process. He has over 25 years experience working with early stage ventures to large, complex global enterprises in the areas of corporate ventures, business development, sales leadership and corporate law. During the "" era, he established the corporate ventures office for Silicon Graphics, Inc. in Mountain View, CA, where he led its global strategic M & A and alliances initiative. His article, Bootstrapping Your Business. Get Real. Get Started, is used at numerous universities, and he is a frequent contributor to a number of major business publications. Professor Mednick currently teaches in the USC Marshall MBA, EMBA, Master of Business for Veterans and Master of Medical Management programs and is a two-time winner of the prestigious Marshall Golden Apple Award. Education: JD, MPA, University of Southern California; BA, UCLA. Outside of USC, Steven is a part-time senior consultant for TriTech Small Business Development Center (a SBA funded program), where for the past seven years he has advised over 300 emerging companies. During this time, his clients have reported approximately $140 million in economic impact to the Small Business Administration. As result of his outstanding performance, in 2011 Professor Mednick was awarded the "State Star" by the SBA.

Steven Mednick

Associate Academic Director

Lan Luo

Lan Luo is an Associate Professor of Marketing at the University of Southern California. She holds a Ph.D. degree from the University of Maryland. Her research interests include new product development and the impact of new product launches on the marketplace.
Her research has been published in Marketing Science and Journal of Marketing Research, among other journals. Professor Luo has received two major research awards, the John D. C. Little Award for best paper in Marketing Science in the marketing section of Management Science; and the Donald R. Lehmann Award for the best dissertation-based paper in the Journal of Marketing or Journal of Marketing Research. She was a finalist for the Paul E. Green Award for an article published in Journal of Marketing Research. In 2011, Lan was named as a “Marketing Science Institute Young Scholar”, awarded once every two years to scholars mostly likely to be "potential leaders of the next generation of Marketing academics". Lan also received the 2010 Dean’s Award for Research Excellence at the Marshall School of Business.
In 2006-2007, Lan was the recipient of the Golden Apple Award for her teaching excellence at the Marshall School of Business.

Lan Luo


Allie Ayrapetyan

Allie Ayrapetyan is currently a graduate student at California State University, Long Beach, working on her M.S degree in applied statistics. She received a B.S degree in statistics from UCLA in 2012. Allie gained a lot of her statistical analysis experience during her undergraduate education. She, with the help of 4 other classmates, won the award for Best Insight at the 2012 UCLA Datafest, a data analysis competition. The dataset was provided by Their project demonstrated a method of maximizing the amount of money borrows from Kiva receive with the use of a Poisson regression model. The model predicted the default rate of the partners with the following as their chosen explanatory variables: region, start year (of the partnership with Kiva), total amount raised, number of loan requests posted on Kiva, and terms of liability for non-payment of a loan. Allie has advanced programming experience in R and is proficient in SAS SPSS and STATA. She has also previously worked as a research assistant at a statistical/economical consulting firm called Resolution Economics LLC. This is where a lot of her research and SAS experience was developed.

Allie Ayrapetyan

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Research Fellows

Sourindra Banerjee

Sourindra Banerjee is pursuing a PhD in Marketing Strategy from Cambridge Judge Business School. Prior to joining Cambridge Judge Business School, Sourindra received his MSc in International Marketing Management from Leeds University Business School, University of Leeds. He holds an MBA from Xavier Institute of Management, Bhubaneswar, India and a Bachelor's degree in Chemical Engineering from Jadavpur University, India. Sourindra specializes in understanding how emerging market firms grow internationally. His focus on emerging markets provides a fresh perspective to examine the international marketing theories developed in the Western world, test the generalizations of those theories and arrive at conclusions which challenge our conventional wisdom.

Deepa Chandrasekaran

Deepa Chandrasekaran is an Assistant Professor of Marketing at Lehigh University. She has a PhD from the University of Southern California, an MBA from the Indian Institute of Management Bangalore and a Masters degree in Economics from Stella Maris College, India. She teaches the core Principles of Marketing course at Lehigh University. Her research interests include new products, innovation, global marketing and consumer innovativeness.

Recent publications related to the Center for Global Innovation:

  • Chandrasekaran, Deepa and Tellis, Gerard J. (2008), "Global Takeoff of New Products: Culture, Wealth or Vanishing Differences?" Marketing Science.
  • Chandrasekaran, Deepa and Tellis, Gerard J. (2007), "A Critical Review of Marketing Research on Diffusion of New Products." Review of Marketing Research.

Rajesh Chandy

Rajesh Chandy is a Carlson School Professor of Marketing, the Marketing PhD Coordinator, and has affiliation to London Business School. He holds a Bachelors degree in Engineering (1990) from Madurai Kamaraj University, an MBA (1993) from the University of Oklahoma, and a PhD. (1996) from the University of Southern California. He teaches courses on technology and innovation management in the day, evening, and international executive programs at the University of Minnesota.

Recent publications related to the Center for Global Innovation:

  • Prabhu, Jaideep, Rajesh Chandy, and Mark Ellis (2005), "The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?" Journal of Marketing.
  • Sorescu, Alina, Rajesh Chandy, and Jaideep Prabhu (2003), "Sources and Financial Consequences of Radical Innovation," Journal of Marketing, 66 (October), 82-102.
  • Chandy, Rajesh, Jaideep Prabhu, and Kersi Antia (2003), "What Will the Future Bring? Dominance, Technology Expectations, and Radical Product Innovation," Journal of Marketing, 66 (July), 1-18.
  • Chandy, Rajesh and Gerard Tellis (2000), "The Incumbent's Curse? Incumbency, Size and Radical Product Innovation," Journal of Marketing, 64 (July).
  • Chandy, Rajesh and Gerard Tellis (1998), "Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize," Journal of Marketing Research, 35 (November).
Rajesh Chandy

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Andreas Eisingerich 

Dr Andreas Eisingerich is an Assistant Professor in Marketing at Imperial College London. He obtained his PhD and master degree from the University of Cambridge and BSc at the London School of Economics. His work has been published in the Journal of Service Research, Harvard Business Review, Journal of Services Marketing, MIT Sloan Management Review, European Journal of Marketing, and Wall Street Journal, among others.


Nukhet Harmancioglu

Nukhet Harmancioglu is Assistant Professor of Marketing at the College of Administrative Sciences and Economics, Koc University, Turkey. She currently holds a visiting position at the Marshall School of Business, the University of Southern California, Los Angeles, CA.  She earned her Ph.D. degree in 2006 from Michigan State University in East Lansing, MI. Her research interests span the fields of marketing strategy, innovation management, and international marketing.  Her major research areas are the design and management of
(intra- and inter-) organizational systems for innovation, global technology markets, and financial returns to marketing and innovation.  She has published in Journal of International Business Studies, Journal of Product Innovation Management, European Journal of Marketing, Industrial Marketing Management, Journal of World Business and R&D Management. She is the recipient of the 2005 PDMA Dissertation Proposal Competition
and the 2006 Academy of Marketing Science Jane Fenyo Best Student Research Award.

Ying Li

Ying Li is a professor at the School of Business, East China University of Science and Technology, Shanghai, China. She received her PhD (2001) and master degree (1998) from Tianjin University, Tianjin, China. Her research focuses on innovation adoption and diffusion, complex system modeling, and data mining. She has got three research grants from the Chinese government in these areas. She teaches courses in Introduction to E-commerce (undergraduate), System simulation & decision (postgraduate), Data mining & Knowledge Discovery (postgraduate), Data, Model & Decision (MBA).

Christian Pescher

Christian Pescher is a post-doctoral student at the Institute of Electronic Commerce and Digital Markets at the University of Munich, Germany, where he has been working since April 2010. He obtained his Ph.D. from the University of Passau in December 2012, his master degree in business administration from the Catholic University of Eichstaett-Ingolstadt and his master degree in speech communication from the University of Regensburg. He teaches courses on electronic commerce, social networks, and innovation management at both undergraduate and graduate levels. His research interests span the fields of product and innovation management, social networks, and electronic commerce.

Jaideep Prabhu

Dr. Prabhu is a professor and Chair of the Tanaka Business School at Imperial College in London. He has a Bachelors degree in engineering from the Indian Institute of Technology, New Delhi (1989), and a PhD in business from the University of Southern California (1995). Prior to joining the Tanaka Business School, he was Senior Lecturer at the Judge Institute of Management, University of Cambridge (1999 to 2004), Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands (1996 to 1999) and Visiting Assistant Professor at the Anderson School of Management, the University of California at Los Angeles (1995 to 1996).

Recent publications related to the Center for Global Innovation:

  • Prabhu, J., R.K. Chandy, and M. Ellis (2004), "The impact of acquisitions on innovation: Poison pill, placebo, or tonic?" Journal of Marketing, 69(1), January 2005, 114-130.
  • Frambach, R., Prabhu, J. and Verhallen, T. (2003) "The influence of business strategy on new product activity: the role of market orientation." International Journal of Research in Marketing, 20(4): 377-397.
  • Sorescu, A.B., Chandy, R.K. and Prabhu, J. (2003) "Sources and financial consequences of radical innovation: insights from pharmaceuticals." Journal of Marketing, 67(4): 82-102.
  • Chandy, R.K., Prabhu, J. and Antia, K.D. (2003) "What will the future bring? Dominance, technology expectations, and radical innovation." Journal of Marketing, 67(3): 1-18.
  • Prabhu, J. and Stewart, D.W. (2001) "Signaling strategies in competitive interaction: building reputations and hiding the truth." Journal of Marketing Research, 38(1): 62-72.

Stav Rosenzweig

Stav Rosenzweig is an Assistant Professor at the Guilford Glazer School of Business & Management, at Ben-Gurion University of the Negev. Stav has served as a market research manager at TNS Israel. She taught several marketing courses at the Hebrew University during her PhD training. Her research interests are innovation management, new product development, and marketing strategy.

Marc Schraeder

Marc Schraeder is a Professor of Marketing, Strategy, and Innovation at Aalen University (Germany). He holds a PhD in marketing from University of Hamburg. Prior to his academic career Marc worked ten years with Deloitte, BBDO and Roland Berger, advising German blue chip-clients in the field of marketing and strategy. His main research focus is on global marketing, innovation strategy, and brand management. In 2013, Marc was appointed by the European Commission as one of its experts for the evaluation of EU research grant proposals.

Manuel Trenz

Manuel Trenz is a PhD student at the University of Mannheim, Germany, where he has been working since September 2010. He obtained his Master's Degree in Business Informatics from the University of Mannheim in July 2010. His research interests include the convergence of offline- and online-markets, pricing and price differentiation on the internet, and the impact of innovative technologies on customer behavior.

Eden Yin

Eden Yin is a university lecturer in Marketing at the Judge Business School, Cambridge University and Fellow of St Edmund’s College, Cambridge University. He received his Ph.D. from the Marshall Business School, University of Southern California, Los Angeles. His principal research interests are new product growth, consumer innovativeness, and the role of network effects in driving the success or failure of high tech products. He has published his work in Marketing Science, Journal of Marketing Research, Journal of International Marketing, Management International Review and others. He is the recipient of a number of awards, which includes the ERIM Award for Impact on Management Practice, ISBM Business Marketing Doctoral Support Award and he was also the winner of Academy of Marketing Science 2000 Jane K. Fenyo Student Paper Competition. He is a member of the American Marketing Association, AIB and INFORMS. He has taught marketing management, high-tech marketing and global marketing at both undergraduate and graduate levels in the US, the UK, Australia, Finland, Denmark, China, Brazil and Argentina.

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Visiting Scholars

Carlos Hernandez

Carlos Hernandez is currently Visiting Scholar at the USC Marshall School of Business and the USC Center for Global Innovation. Carlos holds a PhD in Econometrics from Erasmus University Rotterdam and a BA Economics from ITESM Tec de Monterrey, Mexico. His research focuses on developing new empirical and structural marketing models with a strong emphasis on Bayesian methods, high-technology markets, and marketing for new products. He has taught Internet Marketing as Adjunct Professor at the USC Marshall School of Business and he has done consulting work for firms like Cemex, Unilever, and Heineken.

Christina Kuhnl

Christina is an Assistant Professor of Marketing at the University of Mannheim, Germany, where she received her PhD in 2010. She obtained her master degree from the University of Mannheim and the Université Jean Moulin Lyon III, France. She teaches courses on principles of marketing and product management at both undergraduate and graduate levels. Her research interests span the fields of product and innovation management, global marketing and customer relationship marketing. Her major research areas are new product adoption, innovation culture, and new product design. Her work has been published in the Journal of the Academy of Marketing Science.

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Research Associates

Abhishek Borah Assistant Professor, University of Washington

Abhishek Borah is a PH.D candidate at the USC Marshall School of Business with an emphasis on quantitative marketing. He has a master's degree in Applied Operational Research from the University of Delhi and an undergraduate degree in Mathematics from Hindu College, University of Delhi. He has served as an analyst in McKinsey and Company's analytics division in India where he was the team leader for marketing analytics projects. He has also worked as a research associate in CE Info systems, a GIS consultancy in India. His dissertation focuses on social media conversations. He has a paper comparing make and buy innovation payoffs. His methodological interests span Time Series Models, Textual Data Mining, Social Network Analysis and Quasi-experimental techniques.

Seshadri Tirunillai Assistant Professor, University of Houston

Seshadri Tirunillai is an Assistant Professor at the C.T. Bauer College of Business, University of Houston. He has a Ph.D. (University of Southern California), Master of Management (Indian Institute of Technology-Bombay) and B.E (Hons) in Electrical and Electronics Engineering (BITS-Pilani, India). His research involves using dynamic models and statistical (machine) learning techniques to study the impact of online media on firms and consumers. His recent studies focuses on examining the financial impact of User Generated Content (UGC) on the firm performance, assessing product quality from the textual content in UGC and influence of advertising on UGC. He has been teaching Internet marketing courses at University of Houston and University of Southern California

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