Jerry Giaquinta is a professor at the Center for Management Communication in the Marshall School of Business at USC. He is an expert in strategic communication, marketing, and operational analysis. He has over 20 years executive-level corporate and agency experience and has advised Fortune 100 and start-up companies. He is the founder of The Giaquinta Group, a strategic marketing and communication consulting firm that specializes in strategic planning, branding, and business development, and whose clients have included Visa, Netflix, HP, MGM, Lexus, Daimler, Sony, World Expo Japan, and Grocery Manufacturers Association among others. Before founding The Giaquinta Group, he held senior executive positions at Sony Pictures Entertainment, Toyota, Mercedes, Silicon Graphics, Tandem Computers, and Chiat Day. Ph.D., MPA, University of Southern California ; Juris Doctor, Loyola Law School; BA, University of Massachusetts at Amherst

Pongkhi Bujorbarua has a B.A., M.A. and M. Phil in Psychology degrees. She was a Junior Research Fellow in Psychology under the University Grants Commission, India. She has experience in advertising and market research. She served as a Strategy Planner for Publicis Groupe, India and as a Research Executive for Quantum Market Research, India. She is a trained Indian classical dancer and a painter.

Background:
Deepa Chandrasekaran is an Assistant Professor of Marketing at Lehigh University. She has a PhD from the University of Southern California, an MBA from the Indian Institute of Management Bangalore and a Masters degree in Economics from Stella Maris College, India. She teaches the core Principles of Marketing course at Lehigh University. Her research interests include new products, innovation, global marketing and consumer innovativeness.

Recent publications related to the Center for Global Innovation:

• Chandrasekaran, Deepa and Tellis, Gerard J. (2008), "Global Takeoff of New Products: Culture, Wealth or Vanishing Differences?" Marketing Science.
• Chandrasekaran, Deepa and Tellis, Gerard J. (2007), "A Critical Review of Marketing Research on Diffusion of New Products." Review of Marketing Research.
  

Background:
Rajesh Chandy is a Carlson School Professor of Marketing, the Marketing PhD Coordinator, and has affiliation to London Business School. He holds a Bachelors degree in Engineering (1990) from Madurai Kamaraj University, an MBA (1993) from the University of Oklahoma, and a PhD. (1996) from the University of Southern California. He teaches courses on technology and innovation management in the day, evening, and international executive programs at the University of Minnesota.

Recent publications related to the Center for Global Innovation:

• Prabhu, Jaideep, Rajesh Chandy, and Mark Ellis (2005), "The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?" Journal of Marketing.
• Sorescu, Alina, Rajesh Chandy, and Jaideep Prabhu (2003), "Sources and Financial Consequences of Radical Innovation," Journal of Marketing, 66 (October), 82-102.
• Chandy, Rajesh, Jaideep Prabhu, and Kersi Antia (2003), "What Will the Future Bring? Dominance, Technology Expectations, and Radical Product Innovation," Journal of Marketing, 66 (July), 1-18.
• Chandy, Rajesh and Gerard Tellis (2000), "The Incumbent's Curse? Incumbency, Size and Radical Product Innovation," Journal of Marketing, 64 (July).
• Chandy, Rajesh and Gerard Tellis (1998), "Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize," Journal of Marketing Research, 35 (November).

Background:
Dr Andreas Eisingerich is an Assistant Professor in Marketing at Imperial College London. He obtained his PhD and master degree from the University of Cambridge and BSc at the London School of Economics. His work has been published in the Journal of Service Research, Harvard Business Review, Journal of Services Marketing, MIT Sloan Management Review, European Journal of Marketing, and Wall Street Journal, among others.

Background
Dr. Prabhu is a professor and Chair of the Tanaka Business School at Imperial College in London. He has a Bachelors degree in engineering from the Indian Institute of Technology, New Delhi (1989), and a PhD in business from the University of Southern California (1995). Prior to joining the Tanaka Business School, he was Senior Lecturer at the Judge Institute of Management, University of Cambridge (1999 to 2004), Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands (1996 to 1999) and Visiting Assistant Professor at the Anderson School of Management, the University of California at Los Angeles (1995 to 1996).

Recent publications related to the Center for Global Innovation:

• Prabhu, J., R.K. Chandy, and M. Ellis (2004), "The impact of acquisitions on innovation: Poison pill, placebo, or tonic?" Journal of Marketing, 69(1), January 2005, 114-130.
• Frambach, R., Prabhu, J. and Verhallen, T. (2003) "The influence of business strategy on new product activity: the role of market orientation." International Journal of Research in Marketing, 20(4): 377-397.
• Sorescu, A.B., Chandy, R.K. and Prabhu, J. (2003) "Sources and financial consequences of radical innovation: insights from pharmaceuticals." Journal of Marketing, 67(4): 82-102.
• Chandy, R.K., Prabhu, J. and Antia, K.D. (2003) "What will the future bring? Dominance, technology expectations, and radical innovation." Journal of Marketing, 67(3): 1-18.
• Prabhu, J. and Stewart, D.W. (2001) "Signaling strategies in competitive interaction: building reputations and hiding the truth." Journal of Marketing Research, 38(1): 62-72.

Eden Yin is a university lecturer in Marketing at the Judge Business School, Cambridge University and Fellow of St Edmund’s College, Cambridge University. He received his Ph.D. from the Marshall Business School, University of Southern California, Los Angeles. His principal research interests are new product growth, consumer innovativeness, and the role of network effects in driving the success or failure of high tech products. He has published his work in Marketing Science, Journal of Marketing Research, Journal of International Marketing, Management International Review and others. He is the recipient of a number of awards, which includes the ERIM Award for Impact on Management Practice, ISBM Business Marketing Doctoral Support Award and he was also the winner of Academy of Marketing Science 2000 Jane K. Fenyo Student Paper Competition. He is a member of the American Marketing Association, AIB and INFORMS. He has taught marketing management, high-tech marketing and global marketing at both undergraduate and graduate levels in the US, the UK, Australia, Finland, Denmark, China, Brazil and Argentina.

Nukhet Harmancioglu is Assistant Professor of Marketing at the College of Administrative Sciences and Economics, Koc University, Turkey. She currently holds a visiting position at the Marshall School of Business, the University of Southern California, Los Angeles, CA.  She earned her Ph.D. degree in 2006 from Michigan State University in East Lansing, MI. Her research interests span the fields of marketing strategy, innovation management, and international marketing.  Her major research areas are the design and management of
(intra- and inter-) organizational systems for innovation, global technology markets, and financial returns to marketing and innovation.  She has published in Journal of International Business Studies, Journal of Product Innovation Management, European Journal of Marketing, Industrial Marketing Management, Journal of World Business and R&D Management. She is the recipient of the 2005 PDMA Dissertation Proposal Competition
and the 2006 Academy of Marketing Science Jane Fenyo Best Student Research Award.

Stav Rosenzweig is an Assistant Professor at the Guilford Glazer School of Business & Management, at Ben-Gurion University of the Negev. Stav has served as a market research manager at TNS Israel. She taught several marketing courses at the Hebrew University during her PhD training. Her research interests are innovation management, new product development, and marketing strategy.

Sourindra Banerjee is pursuing a PhD in Marketing Strategy from Cambridge Judge Business School. Prior to joining Cambridge Judge Business School, Sourindra received his MSc in International Marketing Management from Leeds University Business School, University of Leeds. He holds an MBA from Xavier Institute of Management, Bhubaneswar, India and a Bachelor's degree in Chemical Engineering from Jadavpur University, India. Sourindra specializes in understanding how emerging market firms grow internationally. His focus on emerging markets provides a fresh perspective to examine the international marketing theories developed in the Western world, test the generalizations of those theories and arrive at conclusions which challenge our conventional wisdom.

Carlos Hernandez is currently Visiting Scholar at the USC Marshall School of Business and the USC Center for Global Innovation. Carlos holds a PhD in Econometrics from Erasmus University Rotterdam and a BA Economics from ITESM Tec de Monterrey, Mexico. His research focuses on developing new empirical and structural marketing models with a strong emphasis on Bayesian methods, high-technology markets, and marketing for new products. He has taught Internet Marketing as Adjunct Professor at the USC Marshall School of Business and he has done consulting work for firms like Cemex, Unilever, and Heineken.

Christina is an Assistant Professor of Marketing at the University of Mannheim, Germany, where she received her PhD in 2010. She obtained her master degree from the University of Mannheim and the Université Jean Moulin Lyon III, France. She teaches courses on principles of marketing and product management at both undergraduate and graduate levels. Her research interests span the fields of product and innovation management, global marketing and customer relationship marketing. Her major research areas are new product adoption, innovation culture, and new product design. Her work has been published in the Journal of the Academy of Marketing Science.

Abhishek Borah is a PH.D candidate at the USC Marshall School of Business with an emphasis on quantitative marketing. He has a master's degree in Applied Operational Research from the University of Delhi and an undergraduate degree in Mathematics from Hindu College, University of Delhi. He has served as an analyst in McKinsey and Company's analytics division in India where he was the team leader for marketing analytics projects. He has also worked as a research associate in CE Info systems, a GIS consultancy in India. His dissertation focuses on social media conversations. He has a paper comparing make and buy innovation payoffs. His methodological interests span Time Series Models, Textual Data Mining, Social Network Analysis and Quasi-experimental techniques.

Seshadri Tirunillai is an Assistant Professor at the C.T. Bauer College of Business, University of Houston. He has a Ph.D. (University of Southern California), Master of Management (Indian Institute of Technology-Bombay) and B.E (Hons) in Electrical and Electronics Engineering (BITS-Pilani, India). His research involves using dynamic models and statistical (machine) learning techniques to study the impact of online media on firms and consumers. His recent studies focuses on examining the financial impact of User Generated Content (UGC) on the firm performance, assessing product quality from the textual content in UGC and influence of advertising on UGC. He has been teaching Internet marketing courses at University of Houston and University of Southern California