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Office of the Director


Lucy Hood

Executive Director

Lucy Hood is a highly respected industry expert on corporate strategy and business innovation in telecommunications and digital entertainment. Prior to joining USC's Marshall School of Business, Hood was formerly President of Fox Mobile Entertainment and CEO of Jamba, one of the industry's largest mobile entertainment companies.

Lucy Hood is widely known as an architect of corporate digital strategy, building News Corporation's mobile business to hundreds of millions through partnerships with companies such as Nokia, Vodafone, ATT, Qualcomm, and Verisign.

Hood created many industry firsts at Fox, including leading the groundbreaking "American Idol" mobile efforts, which included text messaging to mass media in the United States in 2001. Fox Mobile Entertainment also received the first Emmy® nomination for mobile with the video series "24:Conspiracy," invented the Mobisode® and ran the first major ad-sponsored video series.

Hood started her career at News Corp over a decade ago and was a key executive in launching numerous technology businesses at Fox, including, FX Cable and the News Corp Content Group. Previously, she was an executive at Paramount Pictures.

Hood is a keynote speaker at major industry events and business conferences around the world such as CES, E3, CTIA, 3G World Congress, Wireless Influencers, and Digital Hollywood. In addition, she has spoken on digital issues before top government officials in the US and in China. Lucy Hood is regularly featured in lists of key influential executives, including the Digital 50 and the Mobile Entertainment Top 50. She holds an M.B.A. from Columbia University's Graduate School of Business and a B.A. from Yale University.