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Graduate Certificate in The Business of Entertainment

 

The USC School of Cinematic Arts offers a formal Graduate Certificate in the Business of Entertainment.

Note to MBA students: You must apply for admission and be admitted to this program in order to earn the certificate and have all 16 units applied to your MBA.

For the most up-to-date information, contact the School of Cinematic Arts Office of Student-Industry Relations, SCA 235, (213) 740-4432, sir@cinema.usc.edu.

Description of careers for which this program prepares students:
This program is designed for students interested in working in the film and television industries. Film and television industry firms primarily hire MBA's to work in finance, entertainment properties marketing, strategic planning, and information systems.
 

Description of the academic content and requirements:

The Graduate Certificate in the Business of Entertainment program provides graduate-level education in various aspects of the business of film, television, and new media.

The Marshall School recommends that M.B.A. and M.S.B.A. students who are interested in this program build a solid foundation in a traditional core managerial discipline or pursue a joint concentration (e.g., Marketing and Finance) and then build on this with elective courses that support their career aspirations. Most cinematic arts courses are taught by entertainment industry professionals and typically meet in the evening.

 

Required for the Certificate:
Completion of the certificate program requires 16 units of graduate-level coursework selected from the following list of courses offered by the USC School of Cinematic Arts. 

CNTV 521 The World of the Producer (4)
CNTV 522 The Television Industry: Networks, Cable and the Internet (4)
CNTV 523 Feature Film Financing and the Studio System (4)
CNTV 524 Digital Technologies and the Entertainment Industry (4)
CNTV 525 Entertainment Marketing in Today's Environment (4)
CNTV 589 Graduate Film Seminar (2 or 4, max 8) 
      Past offerings under CNTV-589 have included the following titles:
            -  Anatomy of a Studio
            -  Global Cable and Syndication - Where the Big Dollars Are in TV
            -  Revolution or Evolution: How New Technologies are Changing the Face of Hollywood
            -  New Technologies in the Entertainment Industry
            -  The Internet and the Entertainment Industry
            -  Television Programming
            -  The World of Television … How Does it Work?
            -  TV in Revolution; What will the future bring?

CTPR 560 Seminar in Motion Picture Distribution, Budgeting, and Management ( 2 or 4, max 8)
CTPR 561 Publicity for Cinema and Television (4)
CTPR 562 Seminar in Motion Picture Business (2 or 4, max 8)
      Past offerings under CNTV-562 have included the following titles:
            -  A Motion Picture Studio and How it Operates
            -  Entertainment Industry Finance and Economics
            -  Making Money with Movies
CTPR 563 The Business of Representation (4) 

Listing of and biographies for some of the previous guest instructors for CTPR and CNTV courses

  
Successful completion of the program is documented on the student's permanent transcript and acknowledged by a certificate (diploma) awarded by the University.


Application of Units to the M.B.A.:
All sixteen units required for the Graduate Certificate in the Business of Entertainment may be applied to the M.B.A. degree. M.B.A. students who do not complete all 16 units are subject to the Nine-unit Limit policy:

Students earning the Master of Business Administration (M.B.A.) degree are expected to complete their graduate electives within the Marshall School of Business by taking courses that begin with prefixes ACCT, BAEP, BUCO, DSO, FBE, GSBA, IOM, MKT, and MOR.  Unless the student is completing a dual degree program, up to nine units of graduate-level course work may be completed at USC outside the Marshall School of Business for elective credit, providing the courses chosen are listed in the Marshall EKG.  A student may take courses published in the ECG without petitioning, but the total number of ECG-listed non-business units completed without prior permission may not exceed nine (9) units.  A student who wishes to have either (a) more than 9 non-Marshall units or (b) a non-Marshall course that is not listed in the ECG applied to the MBA must request permission and receive approval to do so prior to taking the course.  A request for an exception must be submitted via petition (Marshall General Petition Form) to the student's MBA program office.  Only courses beginning with the Marshall prefixes may be applied to the MBA portion of a dual degree program.

 

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