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Entrepreneurship Program

Entrepreneurship and Venture Management 
Technology Commercialization Concentration and Certificate Program

Entrepreneurship and Venture Management

Description of careers for which concentration prepares students:
This concentration provides students with a thorough grounding in the entrepreneurial mindset and business skills needed to: (1) start a new venture; (2) manage a rapidly growing business, or (3) develop and execute new business models in established companies. The courses prepare students to recognize, evaluate, and exploit opportunities—our primary goal is to help students create a successful venture or to become part of an entrepreneurial team managing an emerging business or social enterprise. In addition to traditional entrepreneurial pursuits, our course offerings also include: corporate entrepreneurship; venture capital and corporate venturing; acquiring a new business; social entrepreneurship; and technology commercialization.

Description of the academic content and requirements for concentration:
The courses in this concentration foster an entrepreneurial mindset and help students develop an entrepreneurial skill set. A wide range of courses cover all aspects of starting, organizing, and managing new and emerging ventures. Skills such as idea creation, opportunity recognition, feasibility analysis, business planning and execution, customer acquisition and retention, and financial and business structuring are developed through the core series of courses: Introduction to New Ventures (BAEP-551), Cases in Feasibility Analysis (BAEP-552) and Venture Initiation (BAEP-554).

Additionally, there are elective courses that focus on managing the emergent firm, social entrepreneurship, corporate entrepreneurship, venture capital, acquiring your own business, commercialization of new technologies, dealing with specific business types, entrepreneurial consulting and owner/manager issues.

Required for Concentration (All of the following):
Current Trends in Business (MBA.PM Prefall #2) or
        BAEP-551 Introduction to New Ventures (full-time MBAs and others)
BAEP-552:  Cases in Feasibility Analysis
BAEP-554:  Venture Initiation

Electives (Choose one of the following):
BAEP-553: Cases in New Venture Management
BAEP-556: Technology Feasibility
BAEP-557: Technology Commercialization
BAEP-559: Investing in New Venture
BAEP-560: Acquiring Your Own Business or Opportunity
BAEP-563: Corporate Entrepreneurship
BAEP-564: Investing in Impact Ventures
BAEP-591: Social Entrepreneurship
BAEP-592: Field Research in Business Entrepreneurship (3 units)
BAEP-593: Independent Research in Business Entrepreneurship (3 units)
BAEP-597: Consulting Project in Business Entrepreneurship
BAEP-599: Special Topics

Advisor: Steven Mednick, Bridge Hall (BRI) 1, (949) 838-5894

Technology Commercialization

Description of careers for which concentration prepares students:
This concentration will prepare students to work in a variety of careers associated with technology commercialization: manage technology development projects; manage an intellectual property or project portfolio; consult to companies seeking to derive new revenue streams off existing technology; consult to companies in the areas of technology and market feasibility; and manage a commercialization effort. In addition, the concentration prepares entrepreneurs to take a technology from idea to market with in-depth, experiential knowledge of the technology commercialization process.

Graduate Certificate in Technology Commercialization
MBA candidates who wish to earn formal recognition of completion of the concentration may apply for admission to the Graduate Certificate in Technology Commercialization program. (Admission is not automatic.) Application procedures, admission requirements, and additional information about the program are available at

Description of the academic content and requirements:
This concentration consists of three required courses and one elective in business or engineering. Through lectures, discussions, guests, and experience on a technology startup team, students will acquire knowledge and skills in the following areas: creativity and invention, product design and development, technical and market feasibility analysis, intellectual property acquisition, decision making for high technology ventures, and technology venture valuation and funding.

Required  (All of the following):
BAEP-556: Technology Feasibility
BAEP-557: Technology Commercialization
BAEP-559: Investing in New Ventures

Electives (Choose one of the following):
BAEP-553: Cases in New Venture Management
ISE-585: Strategic Management of Technology
ISE-555: Invention and Technology Management
ISE-515: Engineering Project Management
MOR-561:  Strategies in High-Tech Businesses

Advisor: Kathleen Allen, BRI 1, 740-0659


Nine-unit Limit:
Students earning the Master of Business Administration (M.B.A.) degree are expected to complete their graduate electives within the Marshall School of Business by taking courses that begin with prefixes ACCT, BAEP, BUCO, DSO, FBE, GSBA, IOM, MKT, and MOR.  Unless the student is completing a dual degree program, up to nine units of graduate-level course work may be completed at USC outside the Marshall School of Business for elective credit providing the courses chosen are listed in the Marshall EKG. A student may take courses published in the EKG without petitioning, but the total number of EKG-listed non-business units completed without prior permission may not exceed nine (9) units. A student who wishes to have either (a) more than 9 non-Marshall units of (b) a non-Marshall course that is not listed in the EKG applied to the MBA must request permission and receive approval to do so prior to taking the course. A request for an exception must be submitted via petition (Marshall General Petition Form) to the student's MBA program office. Only courses beginning with the Marshall prefixes may be applied to the MBA portion of a dual degree program.

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