Skip to content

Marketing (MKT) Course Descriptions

The number in parentheses ( ) following each course number refers to the number of units the course is worth.

512 Marketing and Consumer Research (3) Marketing research concepts and techniques; developing managers' ability to critically evaluate and utilize research information in the decision-making process. Prerequisite: MBA-level introductory marketing course.

525 Consumer Behavior (3) Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Prerequisite: MBA-level introductory marketing course.

526 Advertising and Promotion Strategy (3) Explains use of argument, emotion, endorsements for persuasive ads; tools for analyzing ad effectiveness, budgeting, media planning and scheduling; principles of pricing for creative promotion. Prerequisite: MBA-level introductory marketing course.

528 Sales Management: The Art and Science of Sales (3) Emphasis on creating a sales strategy, planning and delivery of sales presentations, and techniques to persuade people to change their opinions in face-to-face meetings. Prerequisite: MBA-level introductory marketing course.

529 Customer Relationship Management (3) Development, analysis, evaluation and implementation of effective customer relationship management (CRM) programs. Prerequisite: MBA-level introductory marketing course.

530 New Product Development (3) Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Prerequisite: MBA-level introductory marketing course.

531 Services Marketing Strategy (3) Analysis and development of sound marketing strategies and an integrated service management plan for service organizations. Examination of best practices among leading service providers. Prerequisite: MBA-level introductory marketing course.

533 Branding Strategy (3) Comprehensive treatment of the behavioral foundations of brands and brand development. Exploration of alternative branding strategies and marketing tools for brand development. Prerequisite: MBA-level introductory marketing course.

534 Retail Strategy (3) Frameworks for analysis of retail strategy and functions of a retail firm including buying, merchandise management, pricing, promotion, and visual merchandising; application of concepts through case studies and student projects. Prerequisite: MBA-level introductory marketing course.

535 Business Marketing Management (3) Business-to-business and government market opportunities and marketing strategies; product development and adaptation, pricing, promotion and distribution to organizations as opposed to individual consumers. Recommended preparation: MBA-level introductory marketing course.

536 Pricing Strategies (3) The complexity of pricing is increasing due to globalization and the Internet. This course will develop a framework for developing strategic pricing decisions. Prerequisite: MBA-level introductory marketing course.

540 Marketing Models (3) Analysis, use, and evaluation of quantitative and theoretical models of marketing management,  consumer response, marketing resource use and control, and competitive interaction. Recommended preparation: MBA-level introductory marketing course.

543 Market Demand and Sales Forecasting (3) New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Prerequisite: MBA-level introductory marketing course.

555 Marketing Channels (3) Examination of strategic decision making in marketing channels with emphasis on the structure and management of channels. Intensity in distribution, vertical integration, how roles in the channel are formulated, types of intermediaries and multiple channels of distribution. Prerequisite: MBA-level introductory marketing course.

556 Internet Marketing (3) All aspects of Internet marketing. Internet as a tool for marketing communication, sales and distribution, customer management. Role of paid advertising, search engines, Web site design. Prerequisite: MBA-level introductory marketing course.

560 Marketing Strategy and Policy (3) Integrated approach to the use of marketing tools and concepts in the formulation and execution of a marketing plan. Prerequisite: MBA-level introductory marketing course.

565 Global Marketing (3) Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets. Prerequisite: MBA-level introductory marketing course.

580 Strategies for Fostering Creativity in Business (3) An experiential course focused on understanding and developing the creative process. Creative exercises and techniques are developed and applied within a business context.

585 Marketing Radical Innovation (3) Study and application of new technology to create new business models, products, and services in world economies. Group projects focused on practical applications of concepts. Prerequisite: MBA-level introductory marketing course.

592 Field Research in Marketing (.5-4, repeatable subject to approval of student's program director) Individual or team projects studying the business practices of an industry, company, government agency, country, geographic region, etc. Proposal, data collection, analyses, and written report. Recommended preparation: completion of required M.B.A., M.Acc., or M.B.T. course work. Graded CR/NC.

593 Independent Research in Marketing (.5-4 repeatable subject to approval of student's program director) Individual research beyond normal course offerings. Proposal, research and written report/paper required. Recommended preparation: completion of required M.B.A., M.Acc., or M.B.T. course work. Graded CR/NC.

595 Internship in Marketing (.5-2 repeatable; units credited toward degree usually limited to 1) Supervised on-the-job business experience in the field of Marketing. (Curricular Practical Training) Recommended preparation: completion of required M.B.A., M.Acc., or M.B.T. course work. Graded CR/NC.

596 Research Practicum in Marketing (.5-2 repeatable subject to approval of student's program director) Hands-on practical experience working with a Marshall faculty member from the Marketing department on an ongoing research project. Recommended preparation: completion of required M.B.A., M.Acc., or M.B.T. course work. Graded CR/NC.

597 Consulting Project in Marketing (.5-5 repeatable subject to approval of student's program director) Individual or team projects solving real business problems for an existing business entity, domestic and/or international. Proposal, field research, analyses and oral and written presentations. Recommended preparation: completion of required M.B.A., M.Acc., or M.B.T. course work. Graded CR/NC.

599 Special Topics (1, 1.5, 2, or 3, max 9) Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Recommended preparation: MBA-level introductory marketing course.

 

Not all courses are offered every semester. To view class schedules, please visit the USC Schedule of Classes at www.usc.edu/soc.

Back to top

Back to Course Descriptions page