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Application for the Undergraduate Concentration in Entrepreneurship

Undergraduate Entrepreneur Program

Undergraduate students looking for an opportunity to develop their entrepreneurial skills in a dynamic environment that engages the real world will find what they're looking for in the Lloyd Greif Center for Entrepreneurial Studies. Whether students desire to do their Marshall Upper-Division electives in Entrepreneurship or just experiment with a semester course, the entrepreneur program offers several possibilities.

The nationally recognized Lloyd Greif Center for Entrepreneurial Studies offers a comprehensive, challenging, and exciting course of study available. Taking an applied approach, it prepares students to enter the business world with an entrepreneurial mindset and the skills required to recognize opportunity, develop a business concept, test that concept through feasibility analysis, and write a comprehensive business plan. The Entrepreneur Program builds on the base of business knowledge that students have acquired in their Business School courses by focusing on the pre-start-up, start-up and early growth stages of new ventures. Students will learn how to gather the resources necessary to start and grow a entrepreneurial company.

The Entrepreneur Program features teaching by full-time and adjunct faculty who bring a variety of entrepreneurial experiences and academic expertise to the classroom. Whether in a full-class lecture setting, smaller work groups and seminars, fireside chats, or networking events, students will have multiple opportunities to meet and learn from faculty, advisors, alumni, and guest entrepreneurs. The USC Marshall Entrepreneur Program is dedicated to bringing students current and relevant information in the real world of entrepreneurship.

Undergraduate Courses in Entrepreneurship

BUAD 301: Technical Entrepreneurship

This is a foundations course. During this course we develop a framework to study, analyze and understand the formation and creation of new ventures. We focus exclusively on entrepreneurs and firms that specialize in product innovation as well as organizations that espouse technology as their main source of competitive advantage. This course introduces students with a technical background to the inherent risks, issues and hurdles faced by both independent and corporate entrepreneurs. Major class objectives include learning to identify and evaluate market opportunities, intellectual property issues, evolution of the management team, capital structure, developing and evaluating business models, and management of startups and growth of new ventures.

BAEP 423: Management of Small Businesses

Strategic, organizational and human issues facing the small business; influence of the founder's personality, managing growth, competitive strengths and weaknesses are covered.

BAEP 450x: Fundamentals of Entrepreneurship

Starting and managing one's own business: developing a viable concept, organizing the enterprise, market and financial planning, and controlling the organization. Not available to Entrepreneurship Program majors, undergraduate or graduate. This course is recommended for Non-Business majors.

BAEP 451: Management of New Enterprises (Intro to New Ventures)

Introduces students to the basic concepts and skills required to understand the nature of entrepreneurship, recognize opportunity, and assemble the resources to start a new business.

BAEP 452: Cases in Entrepreneurship (Feasibility Analysis)

This is a project course that guides students through the development of a new business concept to reaching first customer. The preparation of a feasibility study to analyze the potential for market acceptance of the concept will be the sum of your semester work.

BAEP 453: Starting and Growing the New Venture

This course takes the student from a feasible concept to issues related to starting and growing a new venture.

BAEP 454: The Business Plan

This course goes beyond feasibility analysis and gives students the opportunity to study the elements of a successful business plan and to put that knowledge to work in creating a comprehensive business plan for a new venture.

BAEP 460: Seminar in Entrepreneurship

The intimate issues of entrepreneurship. Internalization of the key decisions that an individual needs for creating and building the entrepreneurial organization.

BAEP 470: The Entrepreneurial Mindset – Taking the Leap

A deeper insight into the entrepreneurial mind, how it approaches opportunities and challenges and gives leadership to an organization.

BAEP 480: Entrepreneurial Family Business

This course explores the dynamics of family business such as generational and extended family issues identifying opportunities and obstacles in today's business environment.

BAEP 491: Introduction to Social Entrepreneurship

Analysis of social enterprise models from micro-finance to job development. Analysis of basic issues regarding the difference between socially responsible companies, for-profit, and non-profit-run enterprises.

BAEP 495: Practicum in Business Issues (Internship)

Combined classroom discussion and field application of business theories and practices; part-time internship employment. Project to be jointly defined by student, employer and professor. Graded CR/NC.

BAEP 499: Special Topics

Current developments in the field of entrepreneurship: topics to be selected each semester.

Submit this application as soon as possible

Decisions will be made on a rolling basis until the program is closed.


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