Sports Industries
(NAICS code 711211) (SIC code 7941)
Publications | Subscription Databases | General | Baseball | Basketball | Bicycling | Boating/Yachting | Football | Golf | Motorsports | Skiing | Skydiving | Soccer | Surfing/Bodyboarding | Tennis | Stadium Management
This page focuses on industry-related information (as opposed to fan-related information). For information on curricula pertaining to the sports industry, please consult USC Marshall School of Business' Sports Business Institute.
Publications
University Libraries
Search HOMER for books and periodicals using the following words and phrases, or find full-text books online in eBrary:
- sports (specific game)
- sports marketing
- sports finance
- sports economics
- sports business
- sports franchise
- sports management
- sports administration
- sports law
- sports manufacturing
Some good books to start with are:
- Sports Marketing, 2009 by Richard K. Miller (Business Reference GV716 S6353x 2009) The 2006 edition is available online; contact Crocker Library to request.
- Sports Business Resource Guide & Fact Book, 2010 by Street & Smith (Business Reference GV567.3 .S66)
- A Career in Sport Management by the Institute for Career Research (Doheny HF5381 .A1R47 no. 328 2003)
- The Business of Sports / Scott Rosner (Business Reference GV713 .B87 2004) A compilation of articles and reports on various facets of the sports industry including league structures, licensed products, media representation, franchise valuation and labor issues.
- The Business of Sports: a primer for journalists / Mark Conrad (Business Reference GV716 .C665 2006)
- The Economics of Intercollegiate Sports / Randy Grant (Business Reference GV350 .G73 2008)
- The Name of the Game: the business of sports / Jerry Gorman (Doheny/Leavey GV716.G67 1994)
A basic though slightly dated primer with invaluable information for beginners who want to understand the economic dynamics of sports. It focuses on baseball, football, basketball and hockey. - The Market Structure of Sports / Gerald W. Scully (Doheny GV716.S38 1995) Assesses the business world of professional sports, offering technical insights into franchises, salaries, broadcasting rights and management practices.
- Sports Market Place Directory, 2006 (Business Reference HD9992 .U5S667 2006) Chapter 10 contains statistics on sports participation, sporting event attendance, and sporting goods purchases.
- Major League Losers: the real cost of sports and who's paying for it / Mark S. Rosentraub (VKC GV716.R67 1997) A financial analysis of the relationship between professional sports and public communities.
- Pay Dirt: the business of professional team sports / James Quirk (Doheny GV716 .Q57 1992)
- The Economics of Sports (Doheny GV583 .E36 2000)
- Sports Economics: current research (Doheny GV716 .S594 1999)
- Sports, Jobs and Taxes: the economic impact of sports teams and stadiums by The Brookings Institute (Doheny GV716 .S647 1997)
Some periodicals pertaining to sports business (search eJournals to find online access):
- Athletic Business
- Street & Smith's SportsBusiness Journal
- Street & Smith's SportsBusiness Daily
- The Sports Journal: Published by the United States Sports Academy
- Sporting News
- Sporting Goods Dealer (USC network connection required)
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Subscription Databases
These database links will re-direct you to our proxy-enabled subscription database page to facilitate connectivity:-
Business & Company Resource Center: "Industry" search by code
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ABI/Inform through ProQuest: Keyword search for full-text articles from a variety of sources
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IBISWorld: Keyword "sports" or "sporting goods" to retrieve US industry reports
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MarketResearchAcademic.com: Keyword search "sports" or a specific sport to find related market research reports
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TableBase: Search for statistical tables on sports merchandise, sports participation, etc.
General Information and Statistics
- Statistical Abstract of the United States: Search the index for statistics and information about participation, injuries, revenues, etc.
- Sports Marketing 2006: A Richard K. Miller & Associates report (ask Crocker Library for access)
- Department of Labor Industries at a Glance: Spectator Sports
- Department of Labor Industries at a Glance: Sporting Goods & Hobby Stores
- Sporting Goods, Hobby, and Musical Instrument Stores, 2002: A report issued by the U.S. Economic Census Retail Trade Industry series every five years
- Performing Arts, Spectator Sports and Related Industries, 2002: A report issued by the U.S. Economic Census Arts, Entertainment and Recreation Industry series every five years
- Insight Archives: Sporting Goods Manufacturers Association: Free research reports covering industry, market segmentation and sports participation
- National Sporting Goods Association: Industry and market research, statistics and new product development on various sports
- Sporting Goods Business: Comprehensive news and analysis updated daily with additional reports, analysis and industry listings
- Outdoor Industry Association: Compiles state-of-the-industry, participation, and retail reports
- International Health, Racquet & Sportsclub Association: A trade association which tracks global statistics on health club membership
- SportsEconomics.com
- Fan Cost Index: Provided by Team Marketing Report, tracks fan expeditures for baseball, football, basketball, hockey and minor league baseball events and compares them to league averages (roll over the link in the left-hand menu to find the indices)
- Revenues from Sports Venues: Free information on naming rights, luxury suites, club seats and venues from SportsVenue.com
- Sports Franchises: A market segment specialization program report issued by the Internal Revenue Service which explains tax laws and their applications to professional sports
- SportsLinkCentral.com: A meta-site with links to all aspects of the sporting world, including business, associations, federations, education and media links
- SportsScanInfo.com: A membership site that tracks "point of sale" (POS) statistics on sports merchandise but does offer some reports for free.
- North American Society of Sport Management (NASSM): Provides research and professional development for the sports management industry
- International Association for Sports Information
- General Association of International Sports Federations
- World Federation of the Sporting Goods Industry
- 2008 - A Banner Year in Sports: An AC Nielsen profile
- Television Sports Rights, 2008: issued by SBRNet
- Sport Trends, 2005
- Sports Betting: legal, commercial and integrity issues: A 2010 RGA report focused on the European arena
- The Economics of Professional Sports by Duane W. Rockerbie at the University of Lethbridge (PDF file)
- What Are the Benefits of Hosting a Major League Sports Franchise?: A Federal Reserve Bank of Kansas City article
- The World's Best Advertising Agency: the Sports Press: An excerpt from the International Sports Press Survey, 2005
- So You Want To Be A Sports Agent: An article from Labor Law Journal, Winter 2006 (USC network connection required)
- March Madness Media Marquee: Network television advertising revenues (2000-2006) compiled by the Center for Media Research
- Los Angeles Sports Council: A non-profit that tracks the economic impact of the sports industry in Southern California
Baseball
- The Business of Baseball: Operated under the auspices of the Society of Baseball Research, offers research tools on the business and economics of professional baseball
- MLB Commissioner's Baseball Economics Report: A Report of the Independent Members of the Commissioner's Blue Ribbon Panel on Baseball Economics issued in July 2000
- Major Leagur Baseball Player's Association Basic Agreeement: 2007-2011
- Diamond Notes: Industry analysis by Moag & Company published in 2006
- Major League Baseball Salaries, 2010: Team totals compiled by CBS Sports
- Major League Baseball Opening Day Salaries, 2002: Compiled by Sports Illustrated
- Peanuts & Crackerjacks: An online interactive program illustrating the economics of pro team sports, sponsored by the Federal Reserve Bank of Boston
- Business of Baseball: A weblog maintained by Doug Pappas containing a section on baseball law and economics
Basketball
- NBA Salary Cap FAQs: Offers a comparison of 2005 and 1999 collective bargaining agreements for NBA players
- InsideHoops.com: Business section provides statistics on NBA player salaries, owners, TV contracts and attendance
Bicycling
- National Bicycle Dealers Association: Industry data
- Bicycle Product Suppliers Association: Reports on annual sales, inventories and trends are listed under the "Statistics" link
- League of American Bicyclists: Industry data listed under "Media Center"
- Bicycle Helmet Safety Institute: Industry and injury data
- Bicycle Retailer and Industry News
- Bicycling: moving America forward: Published by Bikes Belong Coalition
- California Bicycle Coalition
- UCI/Union Cycliste International
Boating/Yachting
- National Marine Manufacturers Association: "Facts & Figures" link provides industry statistics on participation and expenditures
- U.S. Coast Guard Boating Safety: State-by-state boating accidents statistics
- Boat Building, 2002: A U.S. Economic Census Manufacturing Industry Series report
- National Recreational Boating Survey State Data Report, 2002: Contains detailed statistics on boating activities in the U.S.
- National Recreational Boating Survey, 2002: Contains detailed data on boating activities, including some demographics
- Factors Related to Recreational Boating Participation in the U.S.: a review of the literature: A report issued by Responsive Management National Office in 2003 containing detailed data on boating activities, ownership and demographics
- BoatUS: Official magazine of the Boat Owners Association of the United States
- The Sailing Market State of the Industry, 2009
- International Luxury Yachting Market Economic Report, 2005-06: Heavily focused on the European market but does contain some US figures
Football
- National Football League Players Association: Look under "News" link for documents on salary and signing trends plus stadium data
- NFL Year in Sports, 2008
- Bargaining in Professional Football: why NFL superstars are underpaid: A paper by Stephen G. Bronars
Golf
- National Golf Foundation: Basic industry data for business opportunities
- National Golf Course Owners Association
- California Alliance for Golf: Contains survey information on the regional economic impact of golf in California
- Golf Business Magazine: The golf industry's leading business publication
- The Golf Economy Report: Issued in 2002 by SRI International
- The Golf Economy Report, 2005: Issued by SRI International
- Golf 20/20
Motorsports
- National Auto Sport Association
- Motorsport Research: Sponsored by the Motorsport Industry Association
- NASCAR 101
- NASCAR Dodge Weekly Series: A 2004 report issued by Irwindale Speedway containing statistics and demographics
- NHRA/National Hot Rod Association
- International Speedway Corporation and Speedway Motorsports are the two top US promoters of motorsports entertainment
- Motorsports Industry in the Indianapolis Region: A 2004 study with good industry statistics
Skiing/Snowboarding
- National Ski Areas Association: look under 'Press' for Industry Statistics
- National Ski & Snowboard Retailers Association: A membership site with free industry statistics on ten-year participation rates for both sports
- World Snowboard Federation
- United States of America Snowboard Association
- Ski Resort Industry Research Compendium, 2005-06: Issued by the National Ski Areas Association
- Ski Area Management: Ski area and participation statistics located under "Search Center"
- SIA/SnowSports Industries America: look under "Suppliers & Service Providers" for "Research" data
- Cross Country Ski Areas Association: Industry demographics listed under "Media Services/News Releases"
- Downhill Skiing & Snowboarding: A 2009 'demographic profile' compiled by Tourism British Columbia (contains some U.S. data)
- U.S. Ski & Snowboard Industry Retail Audit Topline Report: executive summary: A March 2005 report issued by Snowsports Industries America
- U.S. Economic Census Amusement, Gambling & Recreation Industries, 2002: look for NAICS 71392 code to find five-year comparison data on ski facilities
Skydiving
- United States Parachute Association: Basic demographics
- Parachute Industry Association: Contains recent news and events
Soccer
- The Political Economy of Football: Contains news and statistics
- FIFA/Federation Internationale de Football Association: Official website of FIFA with stadium locations and statistics plus news
- EUFA/Union of European Football Associations
- Deloitte Football Money League, 2009: Issued annually, older editions are available
- Soccernomics 2006: soccer and the economy: A report issued by ABN-AMRO
- World Cup and Economics, 2006: A report issued by Goldman Sachs
- Professional Football: a growth industry: A 2007 report from Bundesliga
- Football Media Value Report: A 2008 report by ESIrg
Surfing/Bodyboarding
- About Surfing / Bodyboarding: A general site for surfing of all types, including sites, weather and equipment
- Surf Industry Manufacturers Association (SIMA)
- International Surfing Association
- Board Retailers Association
- Board-Trac: Look under 'Reports' for industry data and sample reports
- State of Surf Hardgoods: Contains 2009 statistics
- SurfArt.com: History of surfing and an interesting collection of links
- Swell.com: Includes information about the construction of surfboards
Tennis
- Tennis Industry Association (see Research/Quick Facts)
- Tennis Industry Association: 2007 conference PPT
- TennisWire: Publishes news articles on different segments of the industry
- Raquet Sports Industry: monthly magazine
- Growing Tennis
- Tennis: the fastest growing sport (2009)
- Tennis Key Messaging Points: 2008 data
- The Tennis Marketplace, 2003: An executive summary issued by the Tennis Industry Association
Stadium Management
- Stadium Managers Association
- Sportsplex Operators and Developers Association (SODA)
- Baseball and the American City by Brian Reich at stadiummouse.com
- Public Financing and Sports Franchise Values by Phillip Miller at Minnesota State University
- BallparkDigest.com
- Trends in Stadium Design: An InformeDesign newsletter published in 2006
- Professional Sports Facilities, Franchises & Urban Economic Development: A 2003 UMBC Economic Department Working Paper
- Staples Center: Economic Impact Report, 2003: Issued by the Los Angeles City Controllers Office
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Publications | Subscription Databases | General | Baseball | Basketball | Bicycling | Boating/Yachting | Football | Golf | Motorsports | Skiing | Skydiving | Soccer | Surfing/Bodyboarding | Tennis | Stadium Management