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Recent Faculty Research

 

Hai Che (with K. Sudhir and P. B. Seetharaman). (2007) “Bounded Rationality in Pricing Under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?”, Journal of Marketing Research, August.

 
Hai Che (with P. B. Seetharaman). (2007) “Price Competition in Markets with Consumer Variety-seeking,” Marketing Science, forthcoming.
 
Kristin Diehl (with D. Ariely, G. Zauberman). (2006) “Hedonic Versus Informational Evaluations: Task Dependent Preferences for Sequence of Outcomes,” 19 (July) Journal of Behavioral Decision Making, 191-211.
 
Kristin Diehl (with L. Abendroth). (2006) “Now or Never: Effects of Limited Opportunities on Information Processing, Purchase Behavior, and Regret,” 33 (December), Journal of Consumer Research, 342-351.

Anthony Dukes (with Y. Liu). (2009) "In-Store Media and Distribution Channel Coordination" Marketing Science, forthcoming.

Anthony Dukes (with T. Geylani, K. Srinivasan). (2008) "Strategic Assortment Reduction by a Dominant Retailer," Marketing Science, forthcoming.
 
Anthony Dukes (with Tansev Geylani and Esther Gal-Or). (2007) "Information Sharing in a Channel with Partially Informed Retailers,” Marketing Science, forthcoming.
 
Shantanu Dutta (with R. Janakiraman, C. Sismeiro and P. Stern). (2008) “Physicians’ Persistence and its Implications for their Response to Promotion of Prescription Drugs,” Management Science, 54, 1080-1093. 
 
Shantanu Dutta (with R. Janakiraman, C. Sismeiro). (2008) “Does Spillover Occur Across Competing Brands?: A Disaggregate Model of How and When,” Journal of Marketing Research, forthcoming.
 
Valerie Folkes (with Deborah MacInnis). (2010) “The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies,” Journal of Consumer Research, 36 (6), 899-914.
 
Valerie Folkes (with Michael Kamins and Alexander Fedorikhin). (2009) “When Being Free Comes at a Price: The Case of Product Bundling with Promotional Giveaways,” Journal of Consumer Research, 36 (December).

Valerie Folkes (with Christine Porath and Deborah MacInnis). "Witnessing Incivility Among Employees: Effects on Consumer Anger and Negative Inferences About Companies," Journal of Consumer Research, 37 (2), 292-303.
 
Gary Frazier (with T. Shervani & G. Challagalla). (2007) “The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context,” Strategic Management Journal, 28 (June), 635-652.
 
Gary Frazier (2009) “The Interface of Channel Management and Logistics: A Knowledge and Capabilities Perspective,” Journal of Supply Chain Management, forthcoming.
 
Lan Luo (with P. K. Kannan, B.T. Ratchford). (2008) “Incorporating Subjective Characteristics in Product Design and Evaluations,” Journal of Marketing Research, Vol.45, No.2, 182-194.
 
Lan Luo (P. K. Kannan, and B.T. Ratchford). (2007) “New Product Development under Channel Acceptance,” Marketing Science, (Lead Article), Vol.26, No.2, 149-163.
 
Deborah MacInnis
Deborah MacInnis and Valerie Folkes (2009), “The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies”, Journal of Consumer Research, forthcoming.
 
Patrick, Vanessa, Hae Eun Chun and Deborah J. MacInnis, (2009), "Affective Forecasting and Self-Control: Why Anticipating Pride Wins over Other Emotions in a Self Regulation Context", Journal of Consumer Psychology, 19 (3), 537-545.

Weiss, Allen, Nicholas Lurie and Deborah J. MacInnis (2008), “Listening to Strangers: Whose Responses are Valuable, How Valuable, are they and Why?, Journal of Marketing Research, 45 (August), 425-436.

MacInnis, Deborah. J., Chun, Hae Eun (2007). “Understanding Hope and its Implications for Consumer Behavior: I Hope Therefore I Consume: Understanding Hope and its Implications for Consumer Behavior”, Foundations and Trends in Marketing, 1 (2), 97-189.

Park, C. Whan, Joseph W. Priester and Deborah J. MacInnis (2009), “Brand Attachment: Construct, Consequences, and Causes”, Forthcoming in Foundations and Trends in Marketing, 1 (3), 191-230.

DeMello, Gustavo, Deborah J. MacInnis and David W. Stewart (2007), ‘Threats to Hope: Effects on Reasoning about Product Information. Journal of Consumer Research, 34 (2), 153-161.

Patrick, Vanessa, Deborah J. MacInnis and C. Whan Park (2007) “Not as Happy as I Thought I’d Be? The Role of Affective Misforecasting in Consumer Satisfaction”, Journal of Consumer Research, 33 (March), 479-490.

Joseph Nunes (with X. Drèze). (2008) “Selective Superiority: The Impact of Loyalty Program Structure on Consumers’ Perception of Status,” Journal of Consumer Research, forthcoming. 

Joseph Nunes (with G. J. Fitzsimons, P. Williams). (2007) “License to Sin: The Liberating Role of Reporting Expectations,” Journal of Consumer Research, 34(3) 22-31.

C.W. Park
MacInnis, Deborah J., Vanessa Patrick and C. Whan Park, “Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior”, Review of Marketing Research,  Vol. 2, 43-80.

Park, C.Whan, Foreword, Creating Image and the Psychology of Marketing Communications, Kahle, Lynn R., and Chung-Hyun Kim (eds.), Lawrence Erlbaum Associates, Inc., Publishers, (2005).

Park, C Whan and Deborah J. MacInnis, "What's in and what's out: Questions over the Boundaries of the Attitude Construct.” Journal of Consumer Research, (June, 2006), 16-18.


Patrick, Vanessa M., Deborah J. MacInnis, and C. Whan Park, "Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations.” Journal of Consumer Research, (March, 2007), 479-489.


Patrick, Vanessa M. and C. Whan Park, “Paying Before Consuming: Examining the Robustness of Consumers’ Preferences for Prepayment.” Journal of Retailing, (2006), Vol. 82, Issue 3, 165-175.


C. Whan Park, Deborah J. MacInnis, and Joseph Priester, “Beyond Attitudes: Attachment and Consumer Behavior.” Seoul National Journal (2006), 12(2), 3-36.

 

Alexpander Fedorikhin, C. Whan Park, and Matthew Thomson, “Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions,” Journal of Consumer Psychology (2008), 18, 281-291.

Luo, Lan, Chen, Xinlei, Han, Jeanie, and Park, C. Whan, “Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases.” Journal of Marketing Research (2010), forthcoming.


Joseph Priester (with R. Petty, K. Park). (2007) “Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions,” Journal of Consumer Research, 34(1), 11-21.
 
Joseph Priester (with R. Petty, D. Rucker). (2007) “Understanding advertising effectiveness from psychological perspectives: The importance of attitudes and attitude strength.  In G. Tellis and T. Ambler (Eds.), The Sage Handbook of Advertising.  Thousand Oaks: Sage.
 
Dennis Rook (2007) “Let’s Pretend: Projective Methods Reconsidered,” in Handbook of Qualitative Research Methods in Marketing, ed. Russell W. Belk, Edward Elgar Publishing, pp. 143-155.

S. Siddarth (Chellappa, Ramnath, Raymond Sin),  “Price-formats as Sources of Price Dispersion: A Study of Online and Offline Prices in the Domestic US Airline Markets,” forthcoming, Information Systems Research.
 
S. Siddarth (R. Bucklin, J. Silva-Risso). (2008) “Distribution Intensity and New Car Choice,” Journal of Marketing Research, 45(4), 473-486.
 
S. Siddarth (with S. Dasgupta, J. Silva-Risso). (2007) “Lease or Buy: A Structural Model of a Consumer’s Vehicle and Contract Choice Decisions,” Journal of Marketing Research, 44(3), 490-502.
 
Gerard J. Tellis (with J. Johnson). (2008) “Drivers of Success for Entry Into China and India,” Journal of Marketing, 72 (May) 1-13.
 
Gerard J. Tellis (R. Niraj, Y. Yin).(2008) “Does Quality Win: Network Effects versus Quality in High Tech Markets,” Journal of Marketing Research, forthcoming.

Gülden Ülkümen (with Amitav Chakravarti, Vicki G. Morwitz). “Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions,” Journal of Marketing Research, forthcoming.
 
Gülden Ülkümen (with V. G. Morwitz, M. Thomas). (2008) “Will I Spend More in Twelve Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates,” Journal of Consumer Research, 35 (August), 245-56.
 
Gülden Ülkümen (with A. Chakravarti, C. Janiszewski). (2006) “The Neglect of Prescreening Information,” Journal of Marketing Research, 43(4), 642-653.
 
Allen Weiss (with K. Pauwels). (2008) “Moving from Free to Fee: How Online Firms Market to Successfully Change their Business Model,” Journal of Marketing, 72(3), 14-31. 
 
Allen Weiss (with N.H. Lurie, D.J. MacInnis). (2008) “Listening to Strangers: Whose Responses are Valuable, How Valuable Are They, and Why?” Journal of Marketing Research.