Gene Del Vecchio is a widely recognized marketing and research expert with particular emphasis in youth marketing and entertainment. With over thirty years of professional experience, he has conducted roughly one thousand research studies that have provided essential strategic, product, and marketing direction for a wide range of industry giants across film, television, packaged goods, toy, restaurant, and technology industries. He is also an accomplished author.
Prior to starting his own successful consulting firm, Del Vecchio was the Senior Vice President, Director of Planning & Research at advertising giant Ogilvy & Mather in Los Angeles where he led strategic and research efforts on a variety of businesses. He was a long standing member of the new business team, served on the Executive Committee and developed the agency’s worldwide philosophy and approach to youth marketing. He began his career at General Mills.
His clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, MGA Entertainment, Microsoft, Nestle, Kraft Foods, Procter & Gamble, Carl's Jr. and more.
In addition to a slew of published articles, Gene is the author of three ground breaking business books. His latest is Creating Blockbusters! which outlines key principles that lead to great film, TV and literary successes. His youth marketing book, Creating Ever-Cool, A Marketer’s Guide to a Kid’s Heart won WPP's Atticus Award. It outlines keen insights needed to invent enduring youth brands and franchises. His book on the toy industry, titled The Blockbuster Toy! How to Invent the Next Big Thing, is a must-have for toy manufacturers. Del Vecchio is also a novelist with two books to his credit; one was endorsed by the American Library Association and the other received the Young Adults Choices Award by the International Reading Association.
Over the years Del Vecchio has been recognized with various honors and awards including several advertising Effie awards, a David Ogilvy Award, and a WPP Atticus Award. He is often called upon to provide insights to the media and has been quoted in the New York Times, Associated Press, USA Today, The Washington Times, Advertising Age, and more. He’s also been a guest on various radio and TV programs and routinely speaks at industry conferences.
He is a graduate of both UCLA (Phi Beta Kappa, Economics) and USC (MBA, honors).
USC Marshall School of Business
Los Angeles, CA 90089-0443