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Professor Monic Sun conducts research in the realm of Internet marketing by focusing on strategic information transmission. She explores, through both theoretical and empirical lenses, how companies decide on the optimal amount of product information to provide to their customers, how various elements of consumer reviews such as the variance of ratings have an impact on the market outcomes, and how consumers optimally search for product information. She is also interested in studying how consumers react to monetary incentives and their friends' behavior in online social networks. Professor Sun's research has appeared in leading journals such as Management Science and Journal of Economics and Management Strategy.
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