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Professor Monic Sun conducts research in the realm of Internet marketing by focusing on strategic information transmission. She explores, through both theoretical and empirical lenses, how companies decide on the optimal amount of product information to provide to their customers, how various elements of consumer reviews such as the variance of ratings have an impact on the market outcomes, and how consumers optimally search for product information. She is also interested in studying how consumers react to monetary incentives and their friends' behavior in online social networks. Professor Sun's research has appeared in leading journals such as Management Science and Journal of Economics and Management Strategy.



Monic Sun is visiting Marshall for the academic year of 2011-2012. She received her PhD in Economics from Boston University and joined the faculty of Stanford GSB in July 2008. Prior to joining the PhD program, she obtained a B.A. in economics from Peking University (China). In her spare time, Monic enjoys reading and travelling.


Contact:
Department of Marketing
3660 Trousdale Parkway, ACC 306E
Los Angeles, CA 90089-0443

213.740.9399
monic.sun@usc.edu

Click for CV (pdf)