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Ph.D. Curriculum

 

The Ph.D. program is designed to take four years, with the first two years spent in coursework and the second two spent in the development of a Ph.D. dissertation. We also offer funding to select students during their fifth year depending upon their performance in the program.

 

Years One and Two:

 

A typical doctoral student in marketing would complete the following classes during the first four semesters in the PhD program.

 

 

Fall Semester

Spring Semester

Year 1

Behavioral Marketing Seminar I

Quantitative Marketing Seminar I

Research Methodology Class

Research Methodology Class

Base Discipline Class (e.g., in psychology, economics, math, sociology, management)

Base Discipline Class

Statistics Class

Statistics Class

Year 2

Behavioral Marketing Seminar II

Quantitative Marketing Seminar II

Base Discipline Class

Statistics Class

Statistics Class 

Elective 

Elective 

Elective 

*Students are free to take classes during the summer semester or following their qualifying exam.

 

The research methodology, statistics and base discipline classes are selected by the student (in collaboration with his or her advisor) from a diverse array of courses at the University of Southern California. The program thus allows the student the opportunity to develop a program of study specific to the student's research interests.

 

A screening exam is given to all students at the end of the first year to assess each student's progress in the program.  At the end of the second year, students take the qualifying exam.  After the qualifying exam, students become doctoral candidates (as opposed to doctoral students) and devote their time to research, including their dissertation, though they are free to take additional classes if desired.

 

Years Three and Four (+):

 

During the third and fourth year students continue their research program and engage in their dissertation research, guided by a dissertation committee. Students also gain experience in teaching, first by serving as a TA and then teaching one section of an undergraduate marketing class.  These activities are instrumental in preparing students for jobs at the top research oriented universities.