Careers in Advertising
Description
Careers in advertising are not limited to writers and artists. Instead, advertising is an important business enterprise that requires a combination of planning, fact-gathering, and creativity and involves all phases of marketing.
Although compensation for advertising is generally comparable to that of other business executives, opportunities for rapid advancement in advertising usually are greater than in other fields because of less emphasis on age or length of employment.
Career Opportunities
- Advertising Agency: Media research and creative departments; account work
- Large Corporation: Advertising department; brand/product management
- Media: Magazine, newspaper, radio and television selling
- Management Consulting
- Marketing Research
Entry Level Positions
- Advertising Agency
- Account Coordinator (Traffic Department)
- Assistant Account Executive
- Assistant Media Buyer
- Research Assistant
- Large Corporation
- Assistant or Associate Brand Manager
Requisite Personal Qualities:
- People skills
- Presentation skills
- Self-motivator
- Creative