Marketing Models and Systems Analysis
Description
Individuals employed in this type of activity will be located at the staff level and will tend to act as consultants to managers faced with difficulty marketing problems. These individuals are well trained in management science, quantitative methods, and systems analysis concepts, which they attempt to apply to various marketing problems. The type of problems encountered will include demand measurement and forecasting, market structure analysis, channels and distribution policies and strategies, field sales force problems, various problems such as advertising effectiveness analysis, as well as those encountered in new product development and test marketing.
Career Opportunities
Career opportunities exist primarily within the larger marketing oriented firms such as Xerox, Pillsbury, Masonite, Eli Lilly, Westinghouse, General Foods, General Mills, and also in public institutions concerned with health, education or transportation. In addition, management consulting firms represent good opportunities for the well-qualified individual. This is a relatively young, but growing career in marketing. Opportunities also exist with marketing research and consulting firms such as Burke and Management Decision Systems. Other opportunities may be found in the marketing science departments of the larger advertising agencies.
Entry Level Positions
Undergraduate: There are few positions available unless an individual has prior work experience.
Graduate: Positions may be found for market analyst, market research specialist, and management scientist.
Requisite Personal Qualities / Academic Preparation
These would typically include an advanced degree (MBA), good interpersonal skills, effective verbal and written communication skills, good analytical and problem solving skills, and adequate preparation in statistics, mathematics, and the behavioral sciences.