International Marketing
Description
Special opportunities in international marketing arise because of the wide variety of social, economic, and political conditions confronting international marketing personnel as well as the increased responsibility which decentralized decision making and greater distances from head-quarters generally bring. Planning and managerial positions abroad usually go to people who have had some international marketing experience at headquarters. Starting jobs in international marketing at headquarters vary widely, but for a person with a master's degree, it usually involves research, planning or coordinating activities.
Career Opportunities
While a few U.S. companies such as Colgate-Palmolive, CPC International, Eli Lilly, Gillette, and Nestle hire for international marketing, most select for such assignments experienced personnel who have proven themselves in domestic operations.
Entry Level Positions
Because much international placement is effected within the firm, a domestic sales position with an international firm may be the best first step toward international opportunities.
Requisite Personal Qualities
Fluency in appropriate foreign languages and long-term residence in another trading partner country are useful.
Academic Preparation
A broadly based background in marketing is recommended, with some emphasis on sales management and market research.